Family-Driven Innovation: The Story Behind Bombardier’s Legacy in Business Aviation

Published by Bombardier – November 29, 2024

Bombardier’s legacy in the business aviation industry is deeply rooted in family values, innovation, and empathy, a story that begins in rural Quebec and continues today with the company’s leadership in ultra-long-range jet design.

From Snowmobiles to Global Jets

Founded by Joseph-Armand Bombardier, whose tragic personal loss in a snowstorm inspired the invention of the Ski-Doo in 1959, the company evolved from snow machines to becoming a global aviation powerhouse. His son-in-law, Laurent Beaudoin, took over leadership at just 26, guiding Bombardier into rail, watercraft, and eventually, business aviation, with the acquisition of Canadair in 1986.

Generational Leadership and Growth

Under the stewardship of Laurent and later his son Pierre Beaudoin, Bombardier embraced strategic innovation and global expansion. The company’s commitment to treating clients like family shaped its brand identity, design philosophy, and customer experience, helping it stand out in a competitive market.

Family-Centered Design Philosophy

From custom cabin configurations to Nuage ergonomic seating and circadian rhythm lighting, Bombardier aircraft are built to prioritize comfort, personalization, and connectivity—meeting both business and family needs at 45,000 feet.

Signature innovations include:

• The Smooth Flĕx Wing, enabling smooth rides and exceptional short-field performance
• Personalized interiors, including options like embroidered family crests
• Gourmet in-flight dining and cutting-edge cabin technologies