About us
OUR IDENTITY
Jetrock is a growing aircraft transaction firm specializing in the buying, selling, and trading of new and pre-owned aircraft.
With a decade of expertise, global reach, and direct industry connections, we deliver independent, precise, and seamless solutions tailored to our clients’ needs.
our strategy
The market shouldn’t dictate your outcome, your strategy should.
Jetrock team and in-house technology system continuously monitor and analyze the global aircraft transaction market. By combining this data with customer activity and insights, we provide ultimate precision, expertise, and excellence in our services.
By pushing AI-driven technology in our sector, we empower our advisors to be more knowledgeable and efficient, allowing them to focus entirely on what matters most: The Client.
Global Expertise
From sales support to technicians or lawyers, we guide our clients on every step of the deal.
Market insights
The power of data combined with the latest technology and the best-connected professionals.
Worldwide network
Extensive network of the world’s most influential and successful individuals combined with top industry partners around the globe.
Attention to detail
No stone unturned
Technology for Human touch
We invest for our people to focus on what they know best, serving the customer.
Customer satisfaction
Driven by excellence for recurring clients.
THE POWER OF DATA
The World at Your Fingertips
With 15 years of connections among industry decision-makers, top brokers, and global leaders, JetRock provides clients with direct access to the most sought-after aircraft, both listed and unlisted.
Our AI-powered in-house technology, combined with our advisors' market knowledge and connections, ensures that you gain direct access to the right aircraft or the ideal buyer for your asset.
We leverage data intelligence to determine fair market value and optimize trade timing for maximum returns.
BUY AN AIRCRAFT
With you, from defining to delivery.
Our international team of brokers specializes in assisting clients in discovering the right aircraft for their needs. We expertly navigate the aviation market and provide guidance throughout the entire purchasing process, from initial market analysis to closing.
Jetrock’s expertise and extensive network grant access to both publicly listed and discreetly available aircraft. Many of the most suitable models for your needs may be privately owned, but we operate within exclusive channels to ensure you have access to the desired aircraft beyond typical listings.
We begin by thoroughly understanding your preferences and budget. What is your specific range needed or preferred cabin configuration? How many passengers will accompany you? Do you have a minimum year of manufacture required? Whatever your requirements, we will identify a selection of aircraft that meet your criteria. From light jets and mid-size models to the latest large-cabin and long-range models, we work efficiently and discreetly to secure the right aircraft at the optimal price.
Throughout the purchase, the Jetrock team will guide and assist you in choosing the right operator and aircraft management company based on your profile, vision, and specific requirements.
SELL AN AIRCRAFT
Strategically positioned at every level.
When it comes to aircraft sales, strategic positioning is paramount. By collaborating with Jetrock’s seasoned team, you can leverage their extensive market knowledge to navigate the selling process effectively. Our brokers offer dependable aircraft valuation, market reports and employ targeted marketing strategies designed to capture the interest of potential buyers.
Selecting the appropriate timing and location, consistent with market demand, is essential. Establishing an optimal price, informed by market intelligence and broker insights, maximizes the impact of your aircraft sale. With a methodical approach, Jetrock works diligently with you and your team to present your aircraft in its best possible condition, leaving a lasting impression on prospective buyers.
Regardless of your circumstances and requirements, our team and industry analysts consistently update global market insights, ensuring your aircraft is positioned for a successful sale. At Jetrock, we are committed to expertly positioning your asset within the market to achieve the most favorable outcome.
TRADE AN AIRCRAFT
Ready for an upgrade?
When it comes to upgrading your private jet, seamless transition is key. By partnering with Jetrock’s expert team, you can capitalize on their deep market expertise to facilitate a smooth and discreet trade-in process. Our specialists provide accurate aircraft valuation, insightful market reports, and implement strategic trade-in options tailored to match your upgrade goals, ensuring confidentiality and timing efficiency.
Choosing the right moment to trade in, aligned with market trends, is crucial. Setting a fair trade-in value informed by market intelligence and expert advice enhances your purchasing power for the new model. Jetrock takes a comprehensive approach, collaborating closely to ensure your trade-in transaction is efficient, beneficial, and conducted with the utmost privacy.
No matter your specific upgrade needs, our team continually analyzes global market trends to maximize your options and ensure a successful, confidential jet upgrade. At Jetrock, we are dedicated to orchestrating your trade-in to secure the best possible outcome for your next aircraft investment while prioritizing discretion and efficiency.
OUR FOUNDER
Alain Leboursier brings over a decade of experience in private aviation, having built a distinguished career that started in charter operations and evolved to aircraft transactions.
He began his journey in aviation in 2012 in Geneva, Switzerland. After graduating from EHL (EHL Hospitality Business School) in 2013, he took a charter sales executive position quickly rose through the ranks. By 2017, Alain was appointed Sales Director, where he doubled both the sales team and company revenue. In 2018, he became a shareholder, and in 2020, he was named Global Managing Director.
Under his leadership, the Geneva based company evolved from a single office brokerage into a global private aviation group with over 80 employees, 8 international offices, and more than $150 million in annual revenue.
Recognizing a growing demand for independent, expert-led aircraft transactions, Alain launched a dedicated Aircraft Transaction Department within the company in 2019. Over three years, he successfully led acquisitions, sales, and trades for a wide variety of aircraft from Cessna and Dassault to Boeing, Gulfstream, and Bombardier serving ultra-high-net-worth individuals, corporations, and government clients worldwide.
In 2024, Alain founded Jetrock with a clear mission: to deliver aircraft transaction services with greater precision, transparency, and agility. By focusing exclusively on acquisitions, sales, and trades, Jetrock brings a data-driven, client-centric model to a complex and often opaque market redefining what buyers and sellers can expect from their aviation partner.